Spring brought with it a lot of succulent news in the Mia Makeup world: after the launch of the brand new Beyond Coverage foundation that is becoming popular on social networks and in stores, the new collections, best sellers and all your favorite products land on Douglas.it!

And thanks to digital and online shops that have not stopped believing in “beauty”, the sector is still holding its own.

Going against the trend of a world in crisis, the beauty universe, albeit with great difficulty, continues to be an outlet for men and women of different cultures and origins. Douglas, in particular, between 2019 and 2020 generated 3.2 billion euros in the sale of make-up, perfumes, skincare and haircare with a winning strategy that leads the brand to be among the first platforms in Europe with an offer that boasts more than 100,000 references between beauty and lifestyle, among which you can now also find Mia Makeup products!