The Mia Cosmetics team is happy to announce the arrival in Coin of the brand’s best sellers, an operation aligned with a path of premium re-branding both in the skincare and make-up field, arrived a few months after the arrival of the lines in the Douglas store Italy and Spain.

In the coming months it will in fact be possible to find the Mia Makeup corners in the Coin stores:

  • Coin Centro Commerciale Roma Est – from 23 October 2021
  • Coin Centro Commerciale Roma Cinecittà – November 2021
  • Coin Centro Commerciale Bari/Casamassima – November 2021
  • Coin Milano Cantore – November 2021

A unique exhibition where you can find all the most popular Mia Makeup products, such as the BB Cream Secret, Beyond Coverage Foundation, foundation highly appreciated by social media for its inclusiveness and performance, the lipstick stick collection GLAM FLOW and liquid lipsticks GLAM MELTED, two lip products with the same colors but in different formulations, Mia Pro Skin with iconic skin care products and many other collections.

The beauty community will find in Coin a new point of reference with the advice of a beauty consultant to test the texture and finish of high-strength palettes, lipsticks, eye and lip pencils, discover face treatments or find the perfect shade of foundation and concealers.
We aim to be more and more inclusive by trying to offer a range of make-up and skin care products that can satisfy everyone and offering the opportunity to have a fun and complete beauty experience regardless of gender, age, ethnicity or personal taste.

“We are proud and satisfied to guide the Mia makeup brand towards a premium re-branding marketing management in order to offer our beauty community, both in Italy and abroad, a complete and fun cosmetic experience, after a period of hard lock-down for everyone. and Coin is the right partner for us. Made in Italy, passion, innovation in formulas and dedication are for us the indispensable elements to carry on.”

Luigi D’amore, AD MIA Cosmetics