The trends for the face base of recent years have in common a glow effect, to recreate the natural brightness of the skin but which at the same time evens out the complexion and covers the discolorations. Find out which products to use and the steps to follow to obtain a glow effect face base.

The skincare products and primers to use for a glow face base

As with any type of makeup, the right skincare is the basis for the success of the look. To prepare the skin for a luminous makeup, it is not enough to apply illuminating creams in large quantities or face oils, but you must moisturize the skin (respecting the characteristics of our skin type, whether it is dry, mixed or oily) overlapping different products to make our skin appear radiant, plumped and fresh. We recommend using a moisturizing toner, followed by a serum based on hyaluronic acid and finally a moisturizing cream suitable for your skin type. Also don’t forget to moisturize the area of the contorno occhi, to prevent the concealer from going into the creases and drying the area more easily, frustrating our efforts for a perfect glow base.

After applying the right skincare, you can increase the luminous effect with primers that will neautralize the discoloration and grayness of the face. If you have combination or oily skin, you can opt for a primer with a blur effect to apply only on the pores and T-zone, or a smoothing primer to camouflage imperfections and small scars caused by acne.

If, on the other hand, you have dry skin and want a wow effect, as a last step you can apply a face oil with illuminating particles such as Blooming Serum Gold Infusion, which combines the moisturizing and elasticizing power of rosehip oil and sunflower seed oil, with the beneficial anti-aging properties and not only of 24 carat gold, to give you a perfectly luminous and nourished complexion.

The foundation to use for a glow effect

After you’ve applied a thorough skincare and primers, it’s time to apply the foundation. If you want low coverage, without giving up an even and perfected complexion, you can use one CC Cream: with minimal effort you will get skin with the right glow effect, hydrated and perfectly flawless.


If you want more coverage, you can opt for a medium coverage foundation such as Beyond Coverage Foundation: covers imperfections, is suitable for all skin types due to its subtle formula, guarantees hydration and long-lasting hold, available in 20 shades. If you have oily or combination skin, just apply a veil of powder in the T-zone, without having to give up a radiant complexion!

Blush, bronzer and highlighter: which ones to use to complete a luminous face base

To enhance your complexion even more and make it even more glow, you will need to use the right products after the foundation. Do not apply too much powder or too opaque products or you will nullify the brightness obtained by applying the previous products!

Likewise, you don’t have to overdo it with luminous products: opt for cream or liquid products, which often have a light pigmentation and give the skin a healthy and natural look. Avoid bronzers, blushes and highlighters that contain microglitters, because the light will concentrate precisely in that point and you will lose the three-dimensionality and brightness obtained so far.