The blush is one of the six fundamental products for the creation of a complete make-up face base (the others are primer, foundation, face powder and standard/contouring bronzer). Blush aims to make the skin tone healthier and more radiant and to give back the natural three-dimensionality of the face (a task it shares with bronzers). That’s because volumes are often lost after applying the foundation.   The blush as a cosmetic product has ancient origins, dating back to ancient Greece and ancient Egypt, where red ocher was mixed with natural oils to create a colored compound that was used on cheeks but also as a lipstick. The blush is, in order of application, the latest of the products needed to complete the base. It gives the effect that make-up artists define bonne-minne (literally “beautiful/healthy look”).

How to apply the blush according to face shapes

With the help of make-up powders, bronzers or contouring bronzers, it is possible to optically reshape and sculpt the shapes making them as harmonious as possible and close to the perfect oval. This means the methods of blush application, the points where to apply it and the movements to do with the brushes or fingers, change according to different face shapes:
  • Heart (or reverse triangle) featured by a broad forehead and a thin chin;
  • Round with poorly defined cheekbones and round cheeks;
  • Oblong with a high forehead and particularly elongated chin;
  • Diamond (or rhomboid/square) with very prominent cheekbones.
In case of heart-shaped face, the blush must optically shorten the length of the forehead and so it should be applied with a soft and wide brush (ideally the Blush Brush by Mia Cosmetics) and blended with movements from top to bottom starting from the temples and up to the cheekbone. To outline and soften a round face with the help of a blush, which cannot be separated from a good contouring that highlights the cheekbones, the product must be applied exactly to the height of the cheekbone with a “precision” brush. It is important that the product does not reach the cheeks. The blush must then be blended from the bottom to the top and the ideal tool is a fan brush that perfectly follows the shape of the cheekbone (such as the multipurpose Blending Brush by Mia Cosmetics). Furthermore, for the round face, cream or liquid blushes are particularly ideal, which can be applied and worked with extreme precision even with fingers. The oblong face must be optically widened. The blush should be applied starting from the cheeks and carried diagonally towards the ear. The color must be as visible as possible and has to be applied with a dense brush with rounded tip to avoid color spots (the Fard Brush is highly recommended). Finally, the diamond face needs to be softened in its angularity. The color must be clearly visible and this time the iconic Fard Brush must be used with circular movements that go over the cheekbone and expand the color as much as possible even above and below the bone to “disguise it”.

How to apply the blush depending on the texture (and which brushes to use)

The blushes on the market today have three textures and can be:
  • Powder
  • Liquid
  • Cream
While the finish can be both luminous and matte. Depending on the texture, the blush should be applied differently on the face. In particular, the powder blushes (such as our Baby Doll Blush or the very bright Luminescense) should be applied and blended with special brushes which must be medium in size, with dense and soft bristles, and preferably with a rounded tip. Mia Cosmetics’ Blush Brush and Fard Brush (as their names suggest) are ideal, depending on whether you want to achieve a more delicate or impactful effect. The cream blushes, such as the Twist & Blush by Mia Cosmetics, are instead applied by the stick directly on the face and then finger blended (working the product upwards), with a blender or with the Slanted Brush whose dense bristles, compact with diagonal cut, are perfect for easy application of this type of blush. Same thing goes for liquid blushes, often equipped with pipettes or sponge applicators.