The Italian way
Our country is a pioneer in everything concerning the wider concept of beauty: art, design and fashion are the most popular Italian flagship, but we also have the most important cosmetics manufacturers and designers and this is one of the reasons why our products are capable of bringing forward new trends and innovations.
Colors seen on the catwalks or the latest ingredient discovered for serum formulations are some of what we put inside to create cosmetics appreciated by people around the world.
We’re always focused on looking for the finest powders for highlighters and face colors and the higher pigmented formulas for lipsticks, palette and each makeup product which we want that release an emotional stroke of color on our skin, never forget to be gentle with the only skin we have with ingredients suitable even for the most sensitive one.
We love to wrap every single reference in a compact, soft glam and high-end packaging to enhance the product inside, but never dominate it and we try to be everyday more sustainable avoiding plastic secondary packs.
From the birth of the brand we never tested anything on animals, as European Regulamentation requires, and we work everyday to offer the most clean product to approach and satisfy people from Italy to Asia pass through South Africa and Australia.