We are still excited for the 53° Cosmoprof edition and, after a few weeks, we have adrenaline pumping even now for all the amazing stuff that happened in Bologna! This year’s edition was for us and for the whole cosmetic industry a recovery moment, thanks to visitors rushed from 140 countries to find out new products and to create new business opportunities.
We had the chance to see our partners again, to finally meet in person bloggers and influencers who support us and met thousand buyers and distributors ready to introduce MIA worldwide. We’re happy to leave our mark on many professionals, especially ones who come from East Europe, South Africa and Middle-East, which underlined how it can be hard to find brandy really inclusive, appreciating the work we’re running to offer shades and formulation for every skin tone and skin type.
The exhibition was also an opportunity for us to launch brand new products such as the Sudden Light, the glowy cream for an extra luminous face, the latest new arrival for the brow sector: the tinted brow gel Shape & Volume and the mini brow palette Set & Define. It was a success even for the big 4 new makeup remover and face cleansers and for the already well-known Blooming Serums, which, with the entire rebranding project, leaves an impression in every cosmetic heart!
Every showpiece has become a new must have for new distributors, for the retail, franchising and for the professionals who are loving MIA Makeup collections. Thanks to the 3 marvelous booths placed in 3 different exhibition areas, tailor made to front different needs and targets, we came home with more enthusiasm and strongly certain that in the next months we’ll reach new surprising destinations!