Manifesto of the italian beauty, Mia Makeup is an ally of women and men around the world. It starts from the native country after a long term experience in professional nail product manufacturing and it grows up quickly and expands itself everyday creating cosmetics loved and appreciated abroad too.
The expertise in cosmetics and pharmaceuticals formulation of its founder is the first reason why Mia, from the first store opened in 2013, quickly became a franchising project with 40 stores in Italy. Meanwhile the cosmetics consumers turn into more aware and conscious buyers thanks to youtubers and influencers, the brand opens itself to foreign countries, obtaining until 2021 more than 10 mono-brand stores abroad, and a distribution chain that involves Morocco, Lettonia, Algeria, Georgia, Iraq, Australia, Cina, Libia, etc…
An ambitious rebranding project started in 2019 with the new logo design is another big signal of the potential of the brand that continue to take care of its best seller such as BB Secret Cream, face cream, eye primer, foundation and eyeshadow palettes, but with a glance on the future developing products always attractive for cosmetics lovers and professionals too.
A proof of that potential is the talent of MIA to successfully fight a pandemic era with a digital strategic plan and an amazing attention to advertising campaigns. Despite the worldwide collapse MIA opened the distribution to digital business marking immediately a goal in April 2021 with the launch of the brand on Douglas.it, the leading premium beauty platform in Europe, and making the cosmetic range available also on Amazon Italy. Thanks to the rebranding project and the extremely inclusive campaigns the newest products are a must have for beauty addicts of any part of the Earth, from Italy to Emirates, with a cosmetic concept able to satisfy people of any age, culture and gender.Indeed behind each lip, eyes or face item there is a long developing time to create cosmetics always in line with consumer requests in terms of colors, quality, sustainability, ingredients and style.
In the last year MIA dedicated a lot of time also in its skincare range, introducing serum and treatments added to the already loved face mask, eye patch, etc…
A beauty compartment that will continue to grow up in the next years with a larger and more alluring skincare offer with face and body scrub collections, cleansers for any kind of skin type, specific formulations for treat different kind of skin problems, and, of course, new make-up references to enhance the beauty with a touch of italian appeal!
This is precisely why a new online shop dedicated to MIA PROSKIN has been launched, tailor-made for the end customer with a practical and functional browsing experience. Mia Proskin focuses on skin issues, giving the user the opportunity to carefully choose the perfect product according to their needs.
Being a MIA Makeup partner means to bring a spot of Made in Italy in your country with colors, texture and manufacturing with high performance suitable for consumers and professionals too.
Despite the worldwide collapse the MIA avarage receipt is still 40% higher than competitors, because the brand is capable of engaging and fidelize every beauty lover!
MIA offers different display solutions for any kind of retail needs, from the biggest, such as beauty retail luxury stores, pass through drugstores, perfumeries, mono-brand stores, to small table displays for beauty centers, make-up or hairdressers studios. Another promising business opportunity concerns the digital world, with a partnership proposal suitable for beauty platforms, e-shops and marketplaces that could include make-up range, skincare or both! More than 1200 cosmetic and make-up references ready for your country!