Face masks are a relaxing cuddle that we dedicate to our skin but also a treatment that serves to improve its texture, appearance and soothe small imperfections.

The active ingredients that enrich the face masks on the market are able to penetrate deeply into the skin by occlusion (the active ingredients do not evaporate) and by the intense release of active ingredients during the exposure time which is usually at least 10 minutes.

There are face masks on the market for every skin type and need. Face masks can be:

  • In cream

  • Made of fabric

  • In hydrogel

Among the most used face masks since ancient times, those based on clay stand out. The action of clay face masks is to purify the skin.

Clay is in fact a natural compound (usually of marine or lake origin) obtained from a mixture of substances of mineral origin associated with metals, ions and other substances of organic origin that have 3 fundamental properties:

  • Rebalancing and mineralizing properties;

  • Antiseptic properties;

  • Healing properties.

Who is the clay mask suitable for?

The properties of clay masks make this treatment very suitable for those with oily, mixed oily and acne-prone skin.

There are different types of clays to treat the face according to different skin problems:

  • Green clay: has absorbent and detoxifying properties and is particularly suitable for very oily and acne-prone skin;

  • Pink clay: has detoxifying and toning properties and is ideal for normal skin;

  • White and red clay: they have rebalancing, mineralizing and antibacterial properties. They are the most delicate types of clay on the skin, suitable for sensitive, normal and dry skin.

Clay masks are a treatment to be repeated at least once a week. If you have dry but impure skin you can use a treatment based on white or red clay and then apply a moisturizing mask to rebalance the skin.

Clay mask (or DIY): how to apply it

Clay masks are the only truly performing face masks that can be made at home. Do-it-yourself yoghurt, fruit and honey masks are just a mere placebo for the skin as the active ingredients contained in the products are not formulated to penetrate inside.

To make a homemade clay mask you need:

  • Clay;

  • Water;

  • A plastic or ceramic bowl;

  • A plastic or wooden spoon;

  • A brush to apply the mask.

It is not recommended to use metal objects (containers, spoons …): the structural absorption power of the clay could absorb infinitesimal quantities of metals that must not come into contact with the skin.

To create a clay mask you need to:

  • Put a couple of tablespoons of clay and about double the water (4/5 tablespoons) in a small bowl;
  • Mix water and clay to obtain a semi-liquid compound;
  • Let the mixture rest for 5/10 minutes;
  • Apply the mixture all over (avoid the eye area) with a cat’s tongue brush (such as the Mia Cosmetics Fluid Brush);

  • Leave the mask on for 10 minutes;
  • Rinse with plenty of cold water.

Clay face masks should be applied to a clean face. After the mask we recommend applying serum and face cream to complete the morning or evening skin care routine.

Radiant Clay: green clay face mask
Radiant Clay: green clay face mask

We have stated that clay face masks are mainly suitable for impure skin (oily, mixed oily and acne-prone) but Mia Cosmetics’ Radiant Clay is suitable for all skin types.

The formulation of this mask is composed of green clay and kaolin (with a purifying effect) and shea butter. These three ingredients act in synergy and purify the skin without drying it and make it more toned and radiant, also thanks to sparkling particles.

Tip: the clay face mask should not be applied to the eye contour area which in the meantime can be treated with eye patches, such as the Precious Gold Eye Patch Biobotox by Mia Cosmetics.

Advice: “zone” clay face mask

There are times when even dry skin (in addition to combination ones) is particularly impure in the T-zone (forehead, nose and chin).

Face mask application T-zone
Face mask application T-zone

In these cases, clay masks can be safely applied only to areas of the face that need to be purified.

The rest of the face can be left free from the mask or, for a complete treatment, it can be treated with another cream face mask and/or an eye contour mask of your choice.