Giuliana Marigliano and her illustrations: this is who is the winner of the Mia Cosmetics Open Call for the next Christmas collection!

“The beauty of the illustration is not in its aesthetics, but in its communicative ability.”

Giuliana Marigliano

This is the phrase that inspired Giuliana Marigliano, winner of the Open Call “Artful women for skin” launched by Mia Cosmetics in collaboration with Show Desk. The Neapolitan illustrator has created, from stroke to color, her personal interpretation of Christmas, condensed into drawings that will be the protagonists of the next Mia Cosmetics Christmas collection.

Giuliana Marigliano, winner of the “Artful women for skin” call

But we get to know Giuliana Marigliano and her passion for the world of illustrations better. Giuliana was born in Naples and was attracted to the world of creativity and art from an early age, thanks to her father, a painter and restorer. After studying at the Brera Academy of Fine Arts (Milan), she moves to the small island of Gran Canaria and here she dedicates herself completely to her passion, deepening her personal search for her artistic universe.

When she answers the Mia Cosmetics call, Giuliana collaborates with some young publishing houses and divides herself between Spain and Italy. The deep intention, the single purpose of each of her work is the focus on the message, that concept that remains, beyond any passing fad, enriching the collective imagination. For Giuliana, illustration is not a simple drawing, but much more. It is a type of communication that must not only excite, but convey a message. Giuliana has decided to use images to tell her vision of the world, fantastic and grotesque. What do you prefer to draw? Couples, stories of men and women who are pining for love, taken and lost in their intertwined lives.

The words of Giuliana, illustrator by passion

From her words we can perceive the strong passion that prompted Giuliana Marigliano to answer the Mia Cosmetis call: “All my personal research is based on the” pleasure of telling stories “and for this MIA Cosmetics call launched by Show Desk it could not be otherwise.”

In her illustrations Giuliana tried to enclose all the Christmas magic: “I closed my eyes and thought about Christmas. The first images that came to mind were the days at home with the family, noisy lunches and dinners, relatives like funny characters who move with packages and food in a folkloric way. A real circus. ”

And the circus will therefore become the protagonist of the Christmas collection by Mia Cosmetics: “My first palette was therefore an invitation to enter this circus house: the acrobats set a table set and a dad with a mustache tries his hand at a balancing act with many gift boxes, even the kitten jumps into the wreath like a lion. ”

Giuliana continues enthusiastically to tell us about her illustrated journey into her Christmas, made up of family and colors: “Each successive palette becomes a sequence of a storyboard, a storyboard that tells of days of celebration. In the second palette, for example, the red carpet becomes a warm scarf that embraces a group of friends, there is snow outside but you can feel a lot of warmth; not only for the chromatic tones but for the happiness that each character spreads “.

Illustrations designed by a woman for women, whom Mia Cosmetics knows well, striving every day to perfectly enhance every aspect of femininity: “There are also many hugs represented, those in groups, those between friends (to emphasize the importance of collaboration between women) and those hidden. ”

Giuliana’s intent emerges from every single stroke of the winning illustrations: “I was clear in fact that for me it was important to try to communicate a feeling, an emotion without falling into stereotypes and trivializing Christmas icons. If there is something that the word Christmas means to me, it is family, it is affection, it is poetry and I hope I have been able to express it to the fullest. ”

While waiting to admire the illustrations of the new Mia Cosmetics Christmas collection up close and marvelously unwrap the make-up and cosmetic products designed especially for you, there are many compliments to Giuliana Marigliano, illustrator of a colorful Christmas with the family .

To find out more, here are her contacts:

Instagram: Giuliana_Marigliano